Founded in 1992 by Mr. Li Jinyuan in Tianjin, China, Tiens Group Co., Ltd. ("Tiens Group") entered the international market in 1998, was successfully listed on NASDAQ in September 2003, and formally entered into the AMEX in April 2005. TIENS is a multinational group specializing in retail, tourism, finance, international trade and E-business. With a business covering over 190 countries and regions, TIENS has subsidiaries or branches in 110 countries and regions, and has established strategic alliances with world-class enterprises from over 20 countries. By developing health food, health care, beauty care and home care products, Tiens Group offers a high quality lifestyle with health, happiness, beauty and affluence to over 16 million consumers worldwide.
With Contributing to Society through its charitable philosophy, Tiens Group believes in corporate social responsibility, and has donated RMB 1.398 billion to public welfare and social charities up till now.
The successful management of an educated, localized, and institutionalized workforce contributes to the strategic goals of TIENS International. TIENS has an unbeatable international team in terms of research, innovation and professionalism, including 8,000 employees, more than 35% who hold masters degrees and above.
Presently TIENS is marching into the Global Top 500 with huge strides, based on an outstanding management system and state-of-the-art theories such as advanced Six-Network Interaction Theory, New Swap and Alternative Theory, and New Supermarket Theory.
Vision: : Be the vanguard of the global direct selling industry.
Mission : Provide global consumers with quality products and opportunities of education and cause, improve their life quality, and build a harmonious international society.
Business Philosophy : Contributing to society by restoring health to mankind.
Corporate Spirit : Contributing to China through industrialization, and striving for higher goals through harmonious teamwork and genuine dedication.
Quality Guideline : Parable to build human health, Milestone to realize technical innovation, Method to make sustained improvements, and Heart to satisfy consumers.
Organizational Management Principle : knowledge-guided, management-based, relationship-centered, and people-oriented.